Born Fitness

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What can I say? I get to work directly with one of the best. Whenever I have questions, Adam answers. When ever I get stuck, he provides a solution. Thanks for everything Adam! The changes are amazing! And now, I always feel like I am ready for more.
Johan Matos
Johan Matos
My experience with you has helped increase my confidence in trusting my own instincts in my training and appreciation that there’s not one elusive ideal way to do things. It provided more tools and information that I can use going forward, and you’re just a stand-up guy anyone would love to have in his or her corner.
Stacey Reap
Stacey Reap
No matter what my future holds, fitness and being an ALPHA will always be part of that. And to you I am forever indebted. Thanks so much!!
Kurt Pears
Kurt Pears
I'm so happy that I had the chance to work with Adam through online coaching. This experience made me realize that the online training is just as beneficial as a normal training session. Adams meal and workout plans were very detailed and catered to my goals.
Danielle Peterson
Danielle Peterson
If you know nothing about fitness and nutrition or you're an intermediate lifter with mediocre results and really want to fine tune your diet and appreciate the results in the mirror, Adam is your guy.
John O
John O
Adam uniquely blends the best of every type of training methodology into his programs that produce the ultimate results. As a fellow strength coach and trainer, the most difficult client for me to work with is myself. Adam allowed me to free my mind in the gym and just go to work on an intelligently designed program.
John Rusin
John Rusin
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Is coaching right for you?


Born Fitness Approach

The Born Fitness Approach

When I travel I want to feel like a king and receive extra attention. When I dine, I want a meal that is prepared to my preferences and receive in-house suggestions about what's best. These desires drove the vision of my online coaching program: to treat you like family and go above and beyond fitness and diet plans.

When you sign up for Born Fitness coaching, I want this to greatest fitness experience of your life. No requests are off-limits. The goal of the program is to bring you individualized attention and help, and a catered experience developed to upgrade your fitness, nutrition, and overall health—all at a price you can afford.

Why it works

Results aren't accidental. They happen because of a process. If your coaching can't tell you why the program will work for you, then you should run. With more than 15 years experience, here's why Born Fitness coaching is a leader in personalized online coaching diet and fitness plans

One-on-one experience (diet and training only)

You have 24/7 access via a personalized messaging system, and responses are guaranteed with a 48-hour time period. Your time is important and we value delivering what you need, when you need it, so that you can go forward with fewer questions about the best way to live a healthier, fitter life.

Personalized Plans

The hardest thing about getting in shape: finding a plan that matches your even the time you have to exercise. Whether you work out from home or in a big gym, love all foods or have allergies or food sensitivities, we work directly with you to build a plan that is distinctively yours. We'll find out what you need and how you need it, and then design a blueprint that will work best for you. And if something isn't working, we make the necessary adjustments so you don't become frustrated and fall off the wagon.


This isn't about feeling trapped; it's about finally believing that your body can change. If you don't think that Born Fitness coaching can help you achieve your goals, then we want to point you in a better direction. If it's not a good fit, let us know within the first 30 days and we'll refund your purchase and provide recommendations for other programs. Our customer approval rating is high because we don't trap unsatisfied customers and instead making improving health our only goal—even if it's not with us.

Real Clients. Real Results


How coaching works

You have questions? We have answers. Here's how we design a plan for you.


Fad diets are public enemy #1 at Born Fitness. We won't provide a plan that you can't follow or enjoy. Yes, there will be some adjustments, but we learn the foods you love and your schedule, and then create a diet plan around your lifestyle and your goals. Have a question? Need help eating at a restaurant? Looking for restaurants? Simply ask for help and guidance and answers are always available.


Training isn't rocket science, but it's still a science. You shouldn't worry if your program will work for your body or if you can make it fit into your schedule. You share with us the time and commitment you can make, and then we devise the workouts that will take you to your goal. Weekly updates, accountability checkins, and monthly adjustments all included.

Is it for you?

Being in control is important in life. Here's how to make sure this program is right for you.

  • You're looking for help from one of the most respected brands in the health and fitness industry. Personalization and catered plans are the foundation of everything we do.
  • You're willing to take the time to share information. Working one-on-one with a coach requires communication and transparency
  • You're willing to work hard. If you only have 2 days per week to exercise, we can create a plan for you. But it will be intense
  • You're not looking for a temporary fix. We don't do 4-week plans at Born Fitness. Changing your health takes commitment and a realistic view of what it takes to change. Minimum plans are a 3-month relationship.
  • You like guarantees. The first month is risk-free. If it's not a good fit, you have 30 days to receive your money back.

Is coaching right for you?

Apply Now

Muscle gain

How We Build Your Plan


"Your training and programming has seriously rocked my world. I get compliments all the time on how good I look and the most important thing is that I feel healthier, stronger and I'm the fittest I've ever been. Thank you for all that you do. Your approach and the knowledge you have shared have been priceless."

— Alexandra H.
Weight Loss

6.7 lbs.

Average pounds lost for fat loss clients in December

"For the first time since probably the 8th grade I'm below 200 pounds and I've hit PRs on basically every lift."

— Shawn

"You helped me realize the true meaning of fitness - to focus on my goals, but also focus on my life. To train insanely hard and push myself in the gym, but to not be controlled by it. To eat healthy, but don't stress when I am just enjoying the food and time with loved ones. To be dedicated, but not obsessed. My fitness goals should never mean that I miss out on life.

There is no other way to say it - you made me a better person in every possible aspect."

— Tim L.
Client of the Month

"Adam allowed me to free my mind in the gym and just go to work on an intelligently designed program. I have boosted all my powerlifting stats, maintained an extremely low body fat percentage and maintained an optimal level of orthopedic health. More than anything, I could focus on the process in my training instead of the plan."

— John R.
Muscle Gained

3.4 %

Average pounds of muscle gained by muscle gain clients

"The strength gains with your nutritional advice has been great. I've gained 7 pounds in just a month, which is crazy. I’ve been training for years and was a college athlete, but I’ve never had coaching like this."

— James M.

23 %

6 squat PRs
10 deadlift PRs
3 overhead press PR's
3 bench press PRs
1, 3-mile run time PR

Training Session Missed


Total workouts missed by ALL clients (as tracked in online accountability system)

Personalized program
Risk-free (1st month)
Health Consultation
Fitness assessment
No templates
Coaching for any level
Exercise video library
24/7 Messaging service
Weekly updates and check-ins
Diet coaching
Meal Plans and shopping lists

Personalized program

Personalized program

Risk-free (1st month)

Fitness Assesment

No Templates

Coaching for any level

Exercise Video Library

24/7 Messaging Service

Weekly Updates and Check-ins

Diet Coaching

Meal Plans and Shopping Lists

Personalized program

Personalized program

Risk-free (1st month)

Fitness Assesment

No Templates

Coaching for any level


Frequently Asked Questions