Fix your broken diet and fitness plans

And Transform Your Life

No more restrictive diets or empty promises. Work directly with coaches who solve your problems, and build plans that deliver results by catering to your body and lifestyle.

Apply For Coaching Today

The Born Fitness
Online Coaching Difference

Every Client Has 3 Coaches

Want to know the real fitness secret? One-size-fits-all plans are a game of chance. Your body requires personalized attention and adjustments. To create the right formula for your body, you’ll work with 3 coaches -- each with certifications in fitness or nutrition -- to maximize the attention you need. Whether building muscle or burning fat, 25 years old or 55, we build plans for fitness and nutrition, and offer accountability and support to keep you on track.

You Are The Focus

If good workouts or diets were the answer, everyone would be fit. You also need someone to listen and understand your situation. Your Born Fitness online coaches build workouts and meal plans, but – more importantly – they will make adjustments to help you succeed in the long run. This is what we call concierge coaching – you tell us what you need, and then we create solutions.

Fitness and Nutrition That’s Designed For Real Life

If you’re like most people, eating chicken and broccoli three times per day is not a real diet plan. Or maybe you can only exercise at home and not at a gym. Want ice cream in your diet? We can make that happen (without the starvation). None of these are barriers to becoming healthier or achieving your fitness goals. Our coaches build a plan around your time, schedule, and preferences.

We Invest in Your Success

We know that transformation isn’t easy and takes time. So we pay you $200 once you reach the 6-month mark of your coaching experience. Why 6 months? Because over the last 8 years, we’ve seen that nearly 90% of our clients reach their goals in that time. Want to stay in coaching a year? We more than double down and pay you $600 (an additional $400 bonus). It’s just one more thing to celebrate when you achieve your goals.

100% Money Back Guarantee

Online coaching isn’t for everyone, but we only want satisfied customers. If you don’t feel coaching is a good fit, let us know within 30 days and we’ll provide a full refund for your first-month (and require no additional payments). If you invest in us, then we invest in your success and satisfaction.

The Most Trusted Online
Coaching Service

As Featured In:

My love for fitness and nutrition led me to search for a reliable coach. After trying several different programs, I found Born Fitness. After staying with them almost a year now, I have gained so much knowledge with nutrition guidance and fitness. We truly are family!

Suzanne T

Current Coaching Client

When I decided to get back into the fitness game, I sought out the best and brightest experts in the field. In that search, I asked everyone from my fans to my advisors who they recommended I look at. Without fail… Bornstein kept floating to the top

Arnold Schwarzenegger

Actor, Former Governor, Terminator

Since I am constantly traveling for business, it's hard to keep up with a fitness program and even harder to maintain a healthy diet. Working with Born Fitness has been great because the workouts are tailored to me and the equipment I have available. Whenever I wake up in a new city, there is never a doubt about which workout to do and I know I'll always have support if I have questions or need to modify something. The meal plan has been easy to fit into my lifestyle and Adam's tips for eating on the road have been incredibly valuable.

Andrea H

Current Coaching Client

Adam Bornstein is not only a great writer, but also one of the most well-read and innovative minds in the field of health and performance training. He also happens to be a great guy who has an unyielding passion for continuing education, and selflessly passing his knowledge along to help others.

Eric Cressey

President of Cressey Performance

Hands down this was one of the top 3 decisions I made in my life (besides getting a PhD and learning English). The thing I love the most about Born Fitness is that the coaches will really go out of their way to answer, in depth with scientific references, any questions I have whether nutrition related or workout related. To me this is, what 5 stars coaching looks like. They really do care about their clients.

Al H

Current Coaching Client

Few people are more highly respected than Adam Bornstein. He walks the walk in everything he does and everybody in this industry knows it. Integrity is the foundation of who is in life and in what he develops in the fitness and nutrition world, which is why anyone who meets and works with him knows they've struck gold.

Jen Widerstrom

Trainer from The Biggest Loser

It's no easy task to keep up with the most active man alive, but The Born Fitness team showed tremendous enthusiasm in catering to my ever changing goals, and make the proper adjustments when injuries and life events got in the way. You would almost think they enjoy this challenge? But this is exactly what sets Adam, and the entire Born Fitness company, apart from the rest of the industry. They live to embrace the challenges, struggles and constant changes that life will throw at you.

Ty C

Former Coaching Client

In my collaborations with Adam, he is rigorously objective when it comes to controversial claims and ideas that circulate the nutrition and training arenas. He's also a practitioner who works with real clients (successfully), and he maintains the heart of a scientist. Adam is an all-around badass dude, and I'm very fortunate to have him as a friend and colleague.

Alan Aragon

World Renown Nutrition Expert and Men's Health Advisor

What is Born Fitness?

A simpler, more effective approach to health, fitness, and nutrition. Created by Adam Bornstein, a New York Times best-selling author, award-winning health editor, and former psychology researcher and university instructor, Born Fitness coaching was designed to solve the frustration of real people who are searching for real results. No more contradictory information. No marketing hype. Just clear answers, more personalization, and an approach that can work for any person.

Is Born Fitness Online
Coaching Right For You?

Apply to Join the Program If....

You Want Results You Can See

Stop settling for something less than what you deserve. As the saying goes, “seeing is believing.” No magic pills, no supplements you have to buy, and no requirement to work out 5, 6, or 7 days per week. With nearly 10 years helping real people see real results, our coaches will make you believe that you can look and feel better than you ever thought.

You Want Clear Answers

Are you confused by constant changes in nutrition or jargon-filled exercise recommendations? You’re not alone. We cut through the noise so that you understand what will work for your body. Less stress, more clarity, and less wasted money on fad diets and supplements you don’t need.

You Are Ready For Long-Term Success

It’s time to stop believing you can change your body in 4 weeks. It won’t happen. But 3 months? Big things can and will occur if you commit. It’s time to decide: do you want smoke and mirrors, or real change that can transform your entire life?

You Benefit From Personalized Attention

We want to work with you. That means we want to hear from you. It’s our job to take your requests and listen to your frustrations. It’s your job to tell us exactly what you need. You provide the details and we’ll build the roadmap and offer support.

You Want Coaches That Really Care

Born Fitness online coaching is a family. We know our clients by name, schedule phone calls, send them gifts for big life events, write about them on our site, and even travel to meet them in person. It’s an honor to be a part of your journey, and we want you to feel supported in every part of your coaching experience.

Are You Ready to Be The Change?

If you’re ready to invest at least 3 months in building a plan designed for your life and needs, then fill out the application below.

To receive your application, please complete the questions below.

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After you apply, one of our coaches will follow up if we need additional information.