About Born Fitness

Adam Bornstein

Our Mission

Born Fitness was designed to make sure you never stress about your health, fitness, or nutrition. You have questions, and we work with the world’s best experts to provide a variety of clear, helpful answers.

It doesn’t matter if your goal is losing weight, gaining muscle, living longer, or eating healthier — we make sure you don’t stress the details and have solutions that fit your needs.

Think less confusion, more assistance, and a place you can trust. No matter what you might believe, good health is simply a matter of having access to the right information that fits into your preferences and then being provided with a roadmap of what to do so it’s easy to take action.

We understand that you are frustrated by too much information, too many conflicting ideas, and non-stop empty promises.

Your struggles are our motivation to solve your problems. No question is too big or too small. If we don’t have an answer, let us know and we’ll provide it. That’s the Born Fitness way.

Why now?

There are lots of good trainers, nutritionists, researchers, and writers. Our job is to bring them under one roof, and have them create solutions that are not only helpful, but also easy to understand, practical, and doable.

We will help you identify the best diets, exercises and workouts, and strategies that you can apply to your life to feel better, look the way you want, and live stronger and longer.

There’s no reason for you to be stressed or believe that a healthier, fit body, a better mindset, or a better life isn’t for you.

And more than anything: thank you.

Thank you for having the courage to continue searching for a better way to live. Thank you for not giving up. And thank you for giving us a chance to be the light at the end of the tunnel. Our job is to make sure that you’re never in the dark again, and that we can provide solutions and strategies for all of your health, fitness, and nutrition needs. Welcome to the family.

"In the kingdom of health and fitness, Adam Bornstein (Born Fitness) is king."

Greatist Logo

“Born Fitness provides smart, timely, no-hype fitness and nutrition information. They aren’t afraid to tell it like it is.”

"One of the best health sites...Bornstein has worked in the health and fitness industries for years, first as an editor and now as a fitness professional, and you can be sure he knows his stuff."

Shape Logo

"Born Fitness is one of the most inspiring sources in all of health and fitness."

HuffPo Logo

Your Health, Your Way

Your health isn’t limited to a gym, a diet, or the image you see in the mirror. It’s much bigger than that. And we focus on giving you the tools to be in control of your body.

Your health is what you make of it. The real distinction between healthy and unhealthy is giving a damn about your body, and making sure you do something ‐ heck, anything ‐ consistently so that you can live a long, active life, take care of yourself, and take care of others in this world.

We believe in setting goals, creating good behaviors, and sharing options that are sustainable. But that’s only half of the battle.

You need better ways to make movement and eating an easy, seamless part of your life.

Notice that we didn’t say lifting weights or doing cardio, never mentioned a specific diet, or ask you to remove anything from your life.

Do we have our preferences? Of course. But, we also know that there isn’t one route to success. You have many great options, and our job is to point you in the right direction for what will work for your life and your body.

Any other approach is a recipe for failure. We believe that dessert can be part of a healthy eating plan, that walking can be a perfectly suitable form of exercise, and that “one-size fits-all” is code word for “one-size-fits-none.”

This is a family. It’s a community. And most of all, we are a team dedicated to providing clarity in an industry of noise and deception.

Your life doesn’t have to play by someone else’s rules.

Driven By One Purpose

To help identify the best diets, types of exercises and workouts, and various strategies that you can apply to your life to be more fit, feel better, and live stronger.

Begin Here

Don't Google Fitness Questions

Each week, we break down the latest news and let you know what is really going on in the world of fitness and nutrition. No BS. No confusion. Just 1 email that is not published anywhere else.
  • This field is for validation purposes and should be left unchanged.