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Top 5 Ways You Know You’ve Made It In The Fitness Industry

I took a survey of the smartest people in fitness and health and then aggregated their top responses to create a list of what really matters. Here’s what you can learn if you really want to excel in the fitness industry. 1. You helped people, sacrificed personal bias, answered questions honestly, never stopped learning, and did everything […]

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Is Organic Reach Dead on Facebook?

[Ear muff warning] “What the fuck Facebook?” Step inside Born Fitness headquarters and it’s a phrase you were likely to hear just a few months ago. I assume we’re not the only ones who uttered those words after Facebook implemented yet another News Feed sorting algorithm. For those not familiar, Facebook has drastically reduced a business’ organic reach […]

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#BeTheChange Giveaway

What happens when you give lottery tickets to people for free? Something incredible. Just the other day I saw a post on The Chive about #RAKit week. For those of you not familiar, we’re talking “random acts of kindness.” This is the type of thing The Chive does: pay it forward and make others feel awesome. And their […]

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Your Online Sale is Failing. Here’s Why

When you only run 2 sales per year, making big money is supposed to be easy. Or at least that’s what you’d imagine. But if were to have looked at the total sales after the first 4 hours of our bi-annual sale, you would have thought we’d never done this before. That’s what happens when you […]

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The Born Fitness Tournament Challenge

What does the NCAAA Tournament have to do with fitness and health? Technically nothing. Sure, the players are fit and athletic, but let’s be honest: NCAA brackets are a seasonal social experience that is both entertaining and engaging. The brackets are fun and the make the games more enjoyable too.  Besides, what’s better than a […]

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The Fitness Research Flaw

Muscle-building research isn’t always about people who love to build muscle. The year was 2004. The quote came from one of my esteemed professors at the University of Colorado during a late-night statistical analysis. Back then, I was just a young “professional research assistant.” Translation: I was helping write grants, designing experiments, running tests, and […]