The Rules of Fitness REBORN
Client Case StudiesIn less than a year, our client Matt lost 31.5 pounds and shrunk his waist by over 20 cm (nearly 8 inches). But it wasn’t magic. Sometimes it takes seeing yourself through a different lens to spark real change. For Matt, that moment came during a Bali vacation in May. Looking at his photos, he […]
Client Case Studies Success StoriesWe don’t believe in “hacks” when it comes to fitness. But if there’s one sustainable fat loss insight that could change everything, this might be it. Janet lost ~19 pounds from August to January — without starving herself, obsessing over macros, or cutting out all the foods she loves. What finally clicked for her might […]
FitnessIt feels like there is an unwritten rule that you have to do most of your training during the week. In reality, family or work commitments (or both) could mean it’s not the right fit for your life. Take our client, Joshua. Burning the candle on both ends, he was exhausted during the work week […]
FitnessGetting leaner doesn’t mean you need to beat yourself up in the gym. When I first started coaching, I thought barbell squats and deadlifts were non-negotiable. I plugged them in almost every client’s workout. But in over 17 years of coaching I’ve learned that while they’re incredible lifts, they’re not required to get strong, build […]
Client Case StudiesWhen Anthony, a 53-year-old, told us he wanted to look like Jason Statham, we gave him a plan he didn’t expect: Three workouts per week. A moderate calorie deficit. No complicated macros—just protein and total calories. Anthony was skeptical. His past weight-loss attempts followed the same frustrating pattern that probably looks familiar if you’re a […]
FitnessThanks to social media, fitness trends spread faster than ever. Instead of asking the biggest guy at the gym for advice, we now turn to TikTok, Instagram, and YouTube for the latest training hacks. Sure, some trends are questionable. But every now and then, a simple, science-backed idea gains traction—one that can help you train […]
FitnessWhen a busy sales executive told me he could only fit in 15-minute workouts at 5:15 AM with minimal equipment, I told him something that surprised him. He’d still make progress toward his fat loss goals, even with just a 15-minute workout. Meet Chris. His world just got flipped: new job, territory sales, home office […]
The old adage is that you can’t out-train a bad diet. In other words, if you exercise but your diet sucks, your results will be limited. If you train consistently, you’ll get stronger, improve endurance, and support overall health, but the changes might not look as staggering. So, more accurately, if you’re looking to see […]
FitnessWant a lung-blasting workout that gets you in and out of the gym in under 30 minutes? Enter the complex: 4-8 exercises performed back-to-back with one game-changing rule – the weight doesn’t touch the ground until you’re done. It’s your secret weapon for fast fat loss, muscle building, and athletic conditioning, all wrapped into one […]
Studies show that up to 80% of people who lose a significant amount of weight end up regaining it within a year or two. This highlights a harsh reality: losing weight is challenging, but keeping it off can be even harder. Weight regain is common due to a complex interplay of factors. These include biological […]
Fitness NutritionNo matter what so-called gurus tell you on Instagram, struggling with motivation is normal. It’s part of the process. We all experience days and weeks when it’s hard to get your butt in gear, especially when it comes to fat loss. Overcoming Low Motivation: Key to Sustainable Fat Loss When it’s been a struggle to […]
Losing fat is difficult during the best of times. But, what about trying to get as lean as you’ve ever been while battling a back injury and working with limited equipment? Now that’s a challenge. But, our online coaching client Mitch did just that, dropping 11 pounds over 2 months. Mitch got into incredible shape. […]