Fitness Nutrition

How Much Do Online Fitness Plans Cost?

The first rule of Born Fitness Coaching is you don’t promote Born Fitness coaching. It’s been the staple of my approach ever since I started training people on the internet, and for a simple reason: if I’m doing my job correctly then I don’t need to promote. And that’s what I’ve done for 10 years now. My […]

Fitness

Why You Can’t Bench Press More Weight

One of the best ways to become stronger is to stop spending all your energy focusing on your chest and start paying more attention to the other muscles involved. Some things never change. Sundays will always be better with football, repeat episodes of Seinfeld will still be funny, and the bench press will always be an exercise […]

Fitness

4 Reasons You’re Not Getting Stronger

Becoming stronger—just like building muscle or burning fat—is not rocket science, but it is exercise science. There’s a way to make sure you improve and many (many) more ways to ensure that you don’t. And if past experience is any indication, the two biggest limitations to strength are: A)  What you’re putting on the bar, […]

Fitness

Bodyweight Workouts For Fat Loss: Do They Work?

Every month I write a column for Muscle & Fitness magazine called “Born Fit.” In it, I answer real questions asked by real people on Twitter. These are my unedited answers to those questions. If you want to potentially be featured in the magazine tweet at me and ask a question using the hashtag #BornFit and #AskBorn. -AB  […]

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