Fitness

What is #FitnessLives?

“By the year 2020 it’s estimated that 83 percent of men and 72 percent of women will either by overweight or obese…and 5 million death will be attributable to being overweight and obese.”

I remember reading that statement several years ago while going through some research and predictions from the World Health Organization. I remember thinking at the time, “Adam, these are just predictions. You’ve been predicting the Cubs would win the World Series since ’93…and you know how well that’s gone.”

And yet, the estimates made me mad. Make that pissed off.

I didn’t want to watch helplessly when I felt more could be done to “be the change” and assist others with their health and fitness struggles. It wasn’t long after this moment that I decided to leave my corporate job, start my own business, and expand all of the ways that I can offer health and fitness services, work with more people one-on-one, and improve the outreach of fitness and nutrition professionals and companies. I realized that the end goal—helping more people—would depend on enabling more people, rather than taking on the responsibility on my own.

That was the foundation of #FitnessLives.

This is not your typical health movement. The focus was simple and personal: Find your own level of comfort and excitement about being active (regardless of the activity of choice), eating well, and making time for you health—all within a structure of enjoying the process.

The #FitnessLives concept has been a rallying call for me on Twitter, and something that has resonated with so many people. Health comes in many shapes and sizes. Your personal goals are all that matters, and together if we all focus on behaviors rather than outcomes, then good things will happen.

Join the #FitnessLives Movement

#FitnessLives is about becoming a better you. It’s also about inspiring others to do the same.

If you want to join the #FitnessLives movement, all it takes is doing something healthy. Anything healthy. And then letting people know about it. You can go for a walk, lift weights, laugh, take the stairs, make a good diet choice, or deadlift 500 pounds. Doesn’t matter. Just do it and pass it on.

And if you want to wear it, now you can. I’ve been fortunate enough to work with Arnold Schwarzenegger, someone who has arguably done as much for the fitness industry as anyone. So it only made sense that Arnold was the first to wear the #FitnessLives shirt.

And now you can too.

For a limited time, you can get your own #FitnessLives T-shirt and represent the movement.

I’ll have more ways soon for you to become involved. And you should know, a portion of all sales go towards After School All Stars, which supports after school programs.

So when you buy a shirt, you help others. Added bonus: the shirts make you look awesome.

You can purchase your own shirt here—while they last.

Get your shirt now (women’s racerbacks also available) and join the #FitnessLives movement.

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