chocolate strawberry dessert Nutrition

Eat The Damn Dessert

Lots of weight loss plans tell you that you should avoid all sugar, indulgences, and desserts. And science suggests that’s exactly why so many diets fail.

various sugary candies Nutrition

Is Sugar Bad For You?

It’s been demonized and singled out as the cause of the obesity epidemic. But is sugar bad for you? Are all sugars equal? Here’s what science has to say.

close up of carbonated soda drink Nutrition

What Everyone Gets Wrong About Artificial Sweeteners

Are artificial sweeteners bad for you? We get this question all the time. First and foremost, it needs to be said: diet beverages have an undeserved bad reputation. They’ve been blamed for everything from making you gain weight to messing with your hormones. And, study-after-study tries to pardon the beverages without any luck.  Plenty of […]

woman happily eating vegetables Nutrition

What No One Tells You To Look For In A Healthy Diet

Each week, we review feedback from coaching clients and readers of the site and our emails. One of the most common frustrations is figuring out what to eat, specifically knowing what to look for in a healthy diet. The reason for the struggle is that it’s not clear where to begin to fix the problem. […]

Pouring protein shake powder into a cup Nutrition

What to Eat Before and After a Workout

You might want to think twice before you rush to slug down another post-workout smoothie. Your pre-workout routine of oatmeal and fruit? It might not be helping in the way you think. And the extra BCAAs you’re drinking during your workout? The real impact is likely only on how much money you have in your […]

Woman performs high intensity battle ropes exercise Fitness

High-Intensity Training: The Most Common HIIT Workout Mistake

High-intensity interval training (AKA “HIIT”) has been a popular training method for years. It’s effective and time-efficient. But, as time has gone on, the methods you see being labeled as “HIIT” are getting farther away from the science that proved the effectiveness of these types of routines. Just because the high intensity is good, doesn’t […]

Born Fitness Beginner's Guide to Fat Loss Fitness Nutrition

The Beginner’s Guide To Fat Loss

The hardest part of the fat loss process is believing that this time will be different. But, it can be if you’re willing to remove the usual complications associated with weight loss and commit to a different approach.  After helping thousands of people lose weight, the key to building an effective fat loss plan is […]

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