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Why Am I Hungry All the Time?


Now is not the time to get sensitive, but I’m about to point the finger at you.

If you are like most people who struggle with their weight or simply have difficulty looking the way you want, odds are you have an eating problem. And it’s not necessarily that you eat the wrong foods—it’s that you eat too much.

Ok, so that’s the obvious part. But why do you eat too much? It’s clearly a hunger issue, but one that confuses most people. Whether you wake up needing food, are scavenging for snacks at work, or come home famished, your stomach seems to be in perpetual starvation mode no matter how much you eat.

The problem might not be your appetite, but rather a big issue happening behind the scenes and beyond food selection.

Recent research has found out one of the main reasons why you’re always hungry, and it has nothing to do with what you are putting in your mouth eating. The problem is how you’re sleeping.

Research published in the Journal of Clinical Endocrinology and Metabolism found that a lack of sleep impacts your brain in a way that pushes you towards a “see food” diet, which explains why you always want to eat.

Just how bad is it? Only one night of insufficient sleep (less than 6 hours) triggers an area in your brain that is involved with your need to eat.

Unfortunately, this is just the tip of the iceberg. A lack of sleep also increases ghrelin, a hormone that increase appetite, while decreasing leptin—the hormone that keeps you feeling full. This is what allows you to keep on eating…and eating…and eating…even as you put more energy (food) into your body. The topic is something that plagued hundreds of test subjects in Engineering the Alpha.

It’s mind control, and you have no solution other than to get more rest, or be forced into a world where you desire more food when you don’t need it.

It might sound crazy, but sleep really can—and will—help reduce your physiological need for food. And while that’s not the only thing driving hunger, it can make a big difference.

Eat the Way You Want

If you want personalized help controlling your hunger and eating the food you love, you can work directly with a Born Fitness coach. Whether you are trying to lose weight or gain muscle, you’ll receive 1-on-1 coaching and a catered plan.

Apply here or schedule a free consultation call. 

About Adam Bornstein

Adam Bornstein is a New York Times bestselling author, award-winning editor, speaker and business consultant. He is the CEO of Born Fitness, a company that specializes in viral content creation, publishing, online coaching, social media, and branding. View all posts by Adam Bornstein →
  • Cone911

    Y did I no get da book when it was on sale!!!!!

  • CJ

    Good info-but how about those who are rarely hungry but still have trouble dropping the pounds? I’d love to see some suggestions.

    • MindStrengthFitness

      Try adopting small habits throughout your day to get more calories coming in at key moments during the morning and around your workouts. You need to give your body a reason to want more food/energy coming in. It’s a supply/demand type of thinking with the energy you expend during the day and the need to replenish. If you can control the caloric deficit, your weight will drop while still getting quite a bit of food in during the day. Start small by setting a habit every morning with your first meal. When you have that in tact move on to mid morning or mid day meals…

  • Bobby

    Just finished Man 2.0. Excellent! In it, you did not give your point of view on stevia, erythritol, or diet sodas during the fasted states. Are these fine?

    • Brian

      Say no, to diet soda Bro.

  • Jake Johnson

    Nice post Adam. I’m glad to see the research to support this idea, as I’ve always felt hungry and craved sugary foods when didn’t sleep well the night before.

    Keep up the great work, and I can’t wait to get my hands on your book.



    Very interesting, I am going to get the book…..I assume this counts for women as well as men? I have been beating my head against the wall trying to figure out why I am always starving, I mean it is so bad, and while I have been a little overweight for a long time, in the last few months, I’ve not been sleeping well at all and I’ve gained about 12-15 pounds! I hope this is what’s doing it because I think I can fix this! Thank you!

  • Jenni Kenyon

    I agree that lack of sleep can cause this, but I think that there are other culprits as well. Ever heard of the “marathon munchies”? This definitely happens to me when I doing long distance training

  • Jeet Chowhan

    If you
    find yourself thinking, “Why am I hungry all the time?” you may
    be confusing “head hunger” with “body hunger.” If you’re someone who’s
    sensitive to food cues, weight management will be challenging until you are
    able to recognize the overeating triggers in your environment and break the
    associations that lead you to overeat simply out of habit. Learn to pace
    yourself by observing your natural hunger rhythms. You’ll probably notice
    that you get hungry every 3-6 hours depending on what and how much you ate
    last. Keep a healthy snack handy to satisfy hunger that doesn’t conform to
    mealtimes. If you’re consistently tempted to snack right before a meal, move
    your mealtime up. And remember, if you’re only a little bit hungry, you don’t
    need to eat a whole plateful just because it is mealtime.