To understand why you still don’t look the way you want, you have to rethink weight loss. Specifically, most diet plans use a flawed approach that is the foundation of your frustration.

The Rules of Fitness REBORN
To understand why you still don’t look the way you want, you have to rethink weight loss. Specifically, most diet plans use a flawed approach that is the foundation of your frustration.
The idea of keeping it simple is something that is embraced in almost every area of life — except exercise. Unless a behavior is extreme or challenging, it’s assumed that it won’t work. Believing this reality is not only likely to lead to injury and burnout, but it’s also a big reason why so many people […]
There’s a risk you might read only one sentence and then leave this page, but it’s worth the risk to make sure this point is clear: you will not gain weight from eating too few calories. If there’s nothing else you learn from this post, let it be that. But, there’s so much more that […]
Of all the ways you can easily become confused by what foods are “healthy,” the most common is the cruelest. The diet industry loves to take a concept that you understand on a basic level, and then twist science to make it seem that certain foods are dangerous to your health. The manipulation of fear […]
The problem with training is rarely the exercises you perform, but, rather, how they are combined together into a program that will challenge and change your body. At some point, rep-after-rep-after-rep just doesn’t do the job, no matter how hard it feels. And, this is especially true for at-home workouts. If you want to make […]
The hardest part of the fat loss process is believing that this time will be different. But, it can be if you’re willing to remove the usual complications associated with weight loss and commit to a different approach. After helping thousands of people lose weight, the key to building an effective fat loss plan is […]
Research in the Journal of Applied Physiology shows carb loading can be great for certain types of workouts. Here’s when — and how much — to carb load.
Underrated and underused, resistance band exercises can upgrade your workout without needing weights. Here’s how to use them to build more muscle, improve flexibility, and upgrade your workout.
What if you could eat the foods you love and still lose weight? The new approach to fat loss nutrition breaks all the rules and delivers results.
The first rule of Born Fitness Coaching is: You don’t promote Born Fitness coaching. It’s been the staple of my approach ever since I started training people on the Internet, and for a simple reason: if I’m doing my job correctly, then I don’t need to promote. And that’s what I’ve done for more than 10 years […]
Snacks after 6 pm? A late night bowl of pasta? Lots of fear, but little weight loss reality. Here’s why eating at night does not make you fat.
Lots of weight loss plans tell you that you should avoid all sugar, indulgences, and desserts. And science suggests that’s exactly why so many diets fail.